Founded by Lavanya Ahuja, the label was born from a passion for evocative storytelling through design at its core.

Lavanya’s early experience with leading Indian fashion houses allowed her to explore diverse forms of creative expression, from apparel to accessories, shaping a multidimensional design sensibility. Drawn to the emotional richness of occasion-wear, she found the perfect medium for her narrative-driven aesthetic, and each piece is designed to stir nostalgia, spark joy, as well as offer a sense of escape.

Since its inception, the brand has become known for its dreamy and feminine occasion-wear that’s rooted in romance, with a fresh pastel palette, dewy intricate embroideries and signature scalloped details serving as some of the defining features of the brand’s ethereal aesthetic.